What I want to attempt to do is suggest is that it wasn’t Elvis who died in the army but it was rock and roll that (nearly) breathed its last.
The years of 1958-1960 were filled with blows to the head and heart of Rock. In January of ’58, Little Richard enrolled in Bible College, denouncing rock and roll and his large contribution to it. This further supported the idea that “rock and roll is the devils music”, that preachers and mothers across America had been saying for years. It’s well known that Jerry Lee Lewis, Elvis, and Johnny Cash had a real struggle making peace with their Christian upbringing and their leadership in this new revolution. With Little Richard off the scene, by the time Elvis entered the army in March of ’58, the rock world was already unraveling. While Elvis was away in the Army, the main contender for his throne was Sun Records’ latest star – Jerry Lee Lewis. With huge singles like “Great Balls of Fire”, and “Whole Lotta Shakin’ Goin’ On”, it was obvious he had the voice and the charisma, and something even Elvis didn't have, virtuoso musicianship. But in May of ’58, while on tour in Germany it was revealed that he had married his 13 year old cousin. While this may have been something he could have kept quiet in the States, especially in the South during that period of time, European press had a field day. The tour was cancelled and his career never fully recovered from this public condemnation. So that is three big stars all out of the public eye before 1958 was even half over! 
February 3rd, 1959 has gone down in infamy as the “day the music died”, thanks to Don McLean’s “American Pie”. It was the day 22-year-old Buddy Holly died in a tragic plane crash. More than any other early rock and roll star, Buddy was showing how rock and roll could evolve. Holly was one of the first artists to write, arrange and produce his own records. He was already incorporating string ensembles and choirs, combining teenage and adult music into a more sophisticated version of rock and roll. But his plane crash caused a major stunt in Rock and Roll's growth.
The early days of Rock have often been criticized as little more than white singers stealing black music. One of the few black artists during the first wave of Rock to have hits with his own recordings was the true “architect of rock and roll” – Chuck Berry. From 1955-1959 he put 10 songs in the top 40, and everyone from Gene Vincent to Pat Boone used Chuck’s material to fill their albums and singles. And it wasn’t just America listening; nearly every British Invasion band that came out in the mid-60s had a cover or two of Chuck’s. But another near fatal blow to rock and roll came in December of ’59, with Berry sentenced to serve five years in jail. A former employee of his was arrested on a prostitution charge and with a trial that was fueled by racism, Chuck somehow ended up in jail. Although he was released early in 1963, Rock's first great poet was silenced during this fragile time in its infancy.Losing this many leaders during the first 5 years of any movement would surely cause most revolutions to lose steam. The final blow came on April 16, 1960 - just a month after Elvis was released from the army - when 21-year-old Eddie Cochran was in a fatal car crash. Cochran was another visionary, writing his own songs (including “Summertime Blues”, and “Twenty Flight Rock”), and experimenting with overdubbing years before the Beatles perfected the craft.
It’s no wonder that in the absence of all of these vital visionaries, the record labels had to create more “reliable” stars like Frankie Avalon, Fabian, and Annette Funicello. Elvis stated in many interviews during his early days that he believed Rock and Roll was a fad, and that he would have to change with the trends if he wanted to keep his job. So when he was released from the Army he cut an album called “Elvis Is Back!”, and a string of singles that included more variety than any of his early material. This was not the recordings of a dead man, or worse a "has-been" (as Lennon’s quote suggests), this was rock’s greatest interpreter expanding his (and the whole movement's) vocabulary. But now without Buddy, Chuck, Little Richard, or Jerry Lee to give him a run for his money, he settled to compete with chart-toppers like Del Shannon, Chubby Checker, Dion, and Brenda Lee – not exactly leaders in a revolution. Rock lost its momentum for a number of years, nearly suffocating in Beach Party movies and AquaNet, until those four lads from Liverpool showed up.
Although the Beatles went down in history as the saviors of Rock, their early songs (“I Wanna Hold Your Hand”) were much more clean-cut than the early records of Elvis, Chuck, or Jerry Lee. The early revolutionaries had already laid down the groundwork, so the Beatles were able to attack from different angle - they put on their best smiles, wore their suits, won America’s heart - then were given free reign by their label and manager to revolutionized the rock world from within. So there you have it, the story of how Rock almost died while Elvis was in the army.
